Venue Benchmark
The pandemic has brought about a lot of change. Not all of which is negative. That also applies to the hospitality business.
You'll never find a Dutchie ready to throw in the towel. When profit margins plummet and staff becomes difficult to find, we just fight harder. And right now, venues need to get their booking strategy back on track.
At VenueSuite, we analyzed 13,000 bookings in 2022 & 2023. We examined how meeting planners navigate through a website when booking a business venue. What are the key touchpoints and which factors ultimately result in a booking? Spoiler alert: the right MICE booking software makes a difference.
"Be the first to find out how direct online bookings are unfolding in the MICE landscape and how it can improve your venue's performance."
4 insights for a better booking strategy
- 28% of RfP's requested directly via a venue's website are booked out of officehours.
- The average first response time of venues using a MICE booking tool on theirwebsite is 7 hours.
- Venues using a MICE booking tool on their website realize a 63% conversion onaverage.
- There is a direct relationship between RfP response time and conversion rate. Thefaster a venue host responds, the higher the conversion.
You snooze, you lose. The more potential clients can decide on their own terms, the more likely they are to complete a booking on your website. That's where a MICE booking tool enhances their experience.
With a booking tool, people can book your business venues wherever they want, whenever they want. To make it even better for them, you can set up follow-up actions so they get a personalized response right away. Even outside office hours.
Want to read more about our findings? Read the full rapport.
